The Tune Up Vol. 3
Your curated lineup of the latest music industry podcasts, articles, research, and news worth knowing.
Unsigned Rock / Alt Bands: Play #Happens 2026 in Front of Label & Radio Execs
For the last few months, Kelzana has been working with #Happens, an annual rock and alternative music conference, to develop and execute comprehensive social media and paid media strategies for the Las Vegas event taking place in late February.
Now Playing: October 2025
Take a listen to (and look at) our October 2025 edition of “Now Playing”, a playlist on Spotify!
The Tune Up Vol. 2
Your curated lineup of the latest music industry podcasts, articles, research, and news worth knowing.
“How Do I Create an Artist Brand That Will Resonate With Fans?” Our October QOTM!
What makes an artist brand resonate with fans? Hear from Tori and Kelsy on brand building tips in the second edition of the “Pillars of Kelzana” series!
Now Playing: September 2025
Take a listen to (and look at) our September 2025 edition of “Now Playing”, a playlist on Spotify!
What’s Your Artist Brand Archetype? Find Your True Identity!
What’s Your Artist Brand Archetype? Learn about all the archetypes and take a quiz to help you find out yours!
The Tune Up
Your curated lineup of the latest music industry podcasts, articles, research, and news worth knowing.
“Is TikTok still worth it in 2025?” Our September QOTM!
Is TikTok still worth it in 2025? Hear from Tori and Kelsy on social media advice in the first edition of the “Pillars of Kelzana” series!
Now Playing: August 2025
Take a listen to (and look at) our July 2025 edition of “Now Playing”, a playlist on Spotify!
“What is the biggest misconception about sync licensing for indie artists?” Our August QOTM!
What does it take to make it in sync licensing? Hear from Tori, Kelsy, and our sync coordinator, Helen Gover, on common misconceptions and tips to make your voice heard!
Now Playing: July 2025
Take a listen to (and look at) our July 2025 edition of “Now Playing”, a playlist on Spotify!
“Why is developing your artist brand so important?” Our June QOTM!
How does developing your artist brand help your career? Hear from Tori and Kelsy on brand building advice and benefits!
Now Playing: June 2025
Take a listen to (and look at) our June 2025 edition of “Now Playing”, a playlist on Spotify!
“Is it important for artists to have a website, or are social media and streaming platforms enough?” Our May QOTM!
Is it important for artists to have a website, or are social media and streaming platforms enough? Hear from Tori and Kelsy on their best tips!
Now Playing: May 2025
Take a listen to (and look at) our February 2025 edition of “Now Playing”, a playlist on Spotify!
Now Playing: April 2025
Take a listen to (and look at) our February 2025 edition of “Now Playing”, a playlist on Spotify!
Now Playing: March 2025
Take a listen to (and look at) our February 2025 edition of “Now Playing”, a playlist on Spotify!
“Do digital ads actually pay off for musicians?” Our March QOTM!
What is the return on investment (ROI) on digital ads for artists? Hear from Tori and Kelsy on their best tips!