The Tune Up

Your curated lineup of the latest music industry podcasts, articles, research, and news worth knowing.

These sources are what we’ve found interesting this month:

Artist Branding Genius (Watch here)

"Love finding videos on artist branding because if you have really good music, the brand is SO SO important in cutting through the noise. I highly suggest listening for practical advice on building your artist brand." - Tori

The Sync Industry Needs an Upgrade (Read here)

“This opinion article highlights the caveats to the sync licensing process. As the music industry has evolved, the process of sync licensing has digitized; however, there is still room for growth that could benefit artists and songwriters. With the high volume of content being pushed by advertisers, they need music that is immediately available to them, hence the increase in revenue for music libraries. Now with AI in the mix, this could complicate the process even more. It's a process to pay attention to over the next few years, as it directly affects the revenue streams available to artists and songwriters.” - Helen

Nobody Has Seen This Spotify Data…Until Now. A Spotify Algorithm Deep Dive (Watch here)

“For anyone interested in learning more about the Spotify algorithm, this research and data analysis gives us some good insights into what it takes.” -Kelsy

Hayley Williams Drops “EGO” Singles and Uses Fan Playlists as Tracklist (Read here)

“I’m a fan of whatever Hayley Williams does, but I really like how she got her fans involved with the tracklist curation, allowing the project to be a collaborative moment between the artist and fans. There’s also other community-centered parts of the release strategy like fans sharing the website codes to unlock the singles which was a nice touch.” -Danica