What’s Your Artist Brand Archetype? Find Your True Identity!
In the crowded world of music, it's not enough to just have a great sound. To truly connect with your audience and build a brand that lasts, you need to know your artistic identity. This is where brand archetypes come in—they are the 12 universal personalities that define who you are as an artist.
Understanding your archetype is like finding your artistic superpower. It helps you clarify your message, focus your songwriting, and build a cohesive brand that resonates deeply with your fans.
So, which one are you? Read on to find the archetype that speaks to you, and then take our quiz to find out your top two!
The Innocent
Optimistic, Pure, Uplifting
The Innocent finds joy in simplicity and radiates positivity. Their brand is wholesome and their music is a beacon of hope and happiness.
Think Dolly Parton: Her songs radiate positivity, simplicity, and wholesome joy.
The Everyman (or Everywoman)
Relatable, Down-to-Earth, Authentic
The Everyman (or Everywoman) is the artist next door. Their brand is built on authenticity and a deep connection to universal experiences, making them incredibly approachable and trustworthy.
Think Kacey Musgraves: Her songs about daily life make her approachable and relatable.
The Hero
Faces Trials, Overcomes, Inspires
The Hero embodies strength and resilience. Their brand is a powerful story of overcoming challenges, inspiring their audience to be brave and rise above adversity.
Think Demi Lovato: They embody resilience and strength, inspiring through their journey.
The Outlaw
Rules Don't Apply, Disruptive, Edgy
The Outlaw is the rebel of the music world. They challenge norms, disrupt the industry, and build a brand for those who feel like outsiders.
Think Chappell Roan: Her unconventional style and brand challenge industry norms.
The Explorer
Freedom, Adventure, Discovery
The Explorer’s brand is a journey. Their music blends genres, cultures, and sounds, taking listeners on an unforgettable sonic adventure.
Think Rosalía: She blends genres and cultures to create a new world sonically.
The Creator
Innovative, Visionary, Builds Something New
The Creator is the ultimate artist. Their brand is defined by artistic experimentation, constant reinvention, and a desire to build entire worlds with their music.
Think Lady Gaga: Known for artistic experimentation and building entire worlds with her music.
The Ruler
Commanding, Structured, Leadership Energy
The Ruler is an icon. Their brand commands respect, exudes confidence, and is built on a legacy of dominance and control in the industry.
Think Beyoncé: She embodies empowerment and commands respect and control.
The Magician
Transformative, Makes the impossible real
The Magician’s brand is mystical and enchanting. Their music creates a sense of wonder and possibility, leaving listeners feeling transformed.
Think Stevie Nicks: Her mystical and spiritual persona, and enchanting voice create a magical aura.
The Lover
Passion, Intimacy, Beauty, Connection
The Lover’s brand is all about emotion. Their music is romantic and ethereal, weaving emotional stories that build a deep, intimate connection with the audience.
Think Jhené Aiko: She is known for romantic, ethereal, and emotional storytelling.
The Caregiver
Nurturing, Supportive, Healing
The Caregiver is the comforting presence. Their brand is built on empathy, providing a safe space for listeners and soothing them with gentle songwriting.
Think Norah Jones: Her comforting voice and gentle songwriting are soothing and healing.
The Jester
Playful, Fun, Irreverent
The Jester’s brand is all about breaking the tension. They are clever, funny, and unpredictable, using humor and wit to connect with their audience.
Think Doja Cat: She is clever, incredibly meme-friendly, and unpredictable.
The Sage
Wisdom, Reflection, Depth
The Sage’s brand is built on wisdom and reflection. They are the philosophers of music, offering deep insights and universal truths through their lyrics.
Think Joni Mitchell: She is philosophical and reflective, offering wisdom through her lyrics.
Now, Find Your Archetype!
You've read about all 12. Which ones feel like you? The best way to know for sure is to take our quiz.
[Link to your Quiz Here]
Take the quiz to get your full brand archetype breakdown and discover your unique artistic identity.