The Tune Up Vol. 2
Your curated lineup of the latest music industry podcasts, articles, research, and news worth knowing.
These sources are what we’ve found interesting this month:
Mental health in music isn’t a box to tick – it’s the business model. (Read here)
"Working with artists day to day, we deeply understand the importance of prioritizing mental health. When an artist isn’t cared for, they can’t fully focus on the one thing that drives them: creating. Supporting mental health isn’t as simple as offering free therapy or perks…. it needs to be built into the very foundation of how the business operates. Without that, it eventually reaches a breaking point where artists can’t sustain the careers they’re working so hard to build. We’ve seen firsthand the growing need for open conversations around mental health." - Tori
In ‘landmark’ move, SESAC and GMR join ASCAP and BMI’s ‘Songview’ copyright database, expanding platform to 38m+ works (Read here)
“Songview has been a very useful tool for researching song ownership. The addition of GMR and SESAC provides more access to song ownership than ever before! I’m excited to check it out and see how it helps everyday workflow in sync licensing. ” - Helen
Gen Z social habits spell trouble for music discovery (Read here)
“Not to toot my own horn (well, okay, maybe), but I've been concerned that social media isn't translating to artist discovery for over a year now, and this latest report from MIDiA Research is giving weight to my theory. In these crazy times we live in, I believe we're going to see Gen Z, and likely all generations born post-1980, continue to seek new methods of music discovery, probably gravitating most to the human kind--IRL shows and experiences, friends and family, human curators. So it is now more important than ever to remember that while social media is here to stay and is a piece of the music marketing puzzle, it is not the only way, nor the strongest way of finding and hanging on to your fan community.” -Kelsy
Musicians keep leaving Spotify in protest of CEO's defense investments (Read here)
“This NPR article + 3 minute segment of ‘All Things Considered’ NPR podcast explains why many artists are starting to remove their music from the giant streaming service and how finding new ways to get their work to their fans has been more rewarding (and profitable) than before. As a long time user of Spotify, I have been looking into streaming and physical media alternatives, so I enjoyed hearing the artists’ perspective on this issue.” -Danica